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Across 2. Where, if the target customer sees the message 5. Supporting an event, activity or organization by providing money or other resources that is of value to the sponsored event. This is usually in return for advertising space at the event or as part of the publicity for the event. 6. Any paid form of non-personal communication of ideas or products in the "prime media" 7. Much promotion (particularly advertising) is about reassuring customers that they have made the right choice and encouraging them to stay loyal to a brand. 10. Providing incentives to customers or to the distribution channel to stimulate demand for a product. 14. Include national daily newspapers , Sunday newspapers, local and regional newspapers ,consumer magazines ,specialist magazines ,trade and professional press, internet 15. It is widely thought of as the most effective medium to achieve a customer sales response. 16. A business' total marketing communications program is called the: 17. Oral communication with potential buyers of a product with the intention of making a sale. 19. Where the role of the sales force may be limited to supporting retailers and providing after-sales service 20. The personal selling may focus initially on developing a________ with the potential buyer, 21. Management may need to make their audience aware that their product exists, and to explain exactly what it does. 23. Sometimes, promoting a brand image is the only way to create differentiation in the mind of the consumer 24. How you get your message across 25. What you want your communication to say 26. A difficult task, since research suggests most consumers doubt the truth of advertising in general 27. To generate sales and profits, the benefits of products have to be______ to customers. 28. The communication of a product, brand or business by placing information about it in the media without paying for the time or media space directly

Down 1. Include: television (terrestrial and digital) radio, cinema ,billboards ,transport ,direct mailing 3. The planned recording, analysis and tracking of customer behavior to develop a relational marketing strategies. 4. The starting point in the selection of appropriate advertising media is a 5. Has the campaign generated the intended sales growth. This second area is much more difficult to measure 7. What proportion of the target customers will be exposed to the advertising? 8. It is a customer benefit that no other product can claim 9. Capture the customer's attention 11. Customers should find the message relevant 12. It is oral communication with potential buyers of a product with the intention of making a sale 13. It is not enough for a business to have good products sold at attractive prices. To generate sales and profits, the benefits of products have to be communicated to customers. In marketing, this is commonly known as: 17. The planned and sustained effort to establish and maintain goodwill and mutual understanding between an organization and its publics 18. Encouraging intermediaries to buy the product 19. An important stage in creating favorable attitudes towards the business and its brands. 22. How many times will the target customer be exposed to the advertising message?