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Across 3. Getting the money necessary to pay for setting up and running a business. 4. Percentage of total sales volume generated by all companines that compete in a given market. 7. How to get goods into the customers' hands. 9. Consists of consumers who purchase goods and services for personal use. 12. How you come into possesio of the items you want. 13. A group that is identified for a specific marketing program. 15. Tangible items that have monetary value. 16. Having a product available at a certain time of the year or a convenient time of the day. 17. Business to business purchases that are used in their operations. 20. Obtaining, developing, maintaining, and improving a product. 21. Intangible items that have monetary value. 22. Changing raw material or putting parts together to make them more useful.

Down 1. Gathers information about customers trends and competing products. 2. Planning, pricing, promoting, selling and distributing ideas, goods and services to create exchanges. 5. Having a product where customers can buy it. 6. Dictates how much to charge for goods and services in order to make a profit. 8. Communication with the customer. 10. Effort to inform, persuade, or remind potential customers about a business's products or services. 11. Lists information about Target market. 14. Provides customers with the goods and services they need. 18. Attributes of a product or service that make it capable of satisfying a consumer's needs or wants. 19. Peolpe who share similar needs and wants and who have the ability to purchase a given product or service.