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Across 2. used to create a customer demographic profile 4. main advantage of a sole proprietorship (3 words) 7. product, price, promotion, place (2 words) 9. the type of insurance to would cover you if a customer had an accident in your store (2 words) 10. Social Media Marketing Tool 11. Not a benefit of starting your own business 12. if two more unmarried people own and operate a business, which of the business formats can they Not use (2 words) 14. a type of business structure that is a combination of a corporation and a sole proprietorship 16. current and long-term debts of a business 17. double taxation, stock, legal red tape 19. DBA (3 words) 20. can for a professional corporation 22. items of value owned by the company 23. helps differentiate you from your competitiors 24. equal to your assets minus your liabilities, owner's equity (2 words)

Down 1. Not required to register your business a a partnership (2 words) 3. this section of the business plan is written last (2 words) 5. when you are personally responsible for the debts of the business (2 words) 6. the value that the customer places on your service, it is a major component in setting prices (2 words) 8. the term that is used to describe the process in which an asset, such as a car, value diminishes over time 10. marketing that identifies the people most likely to buy your product 13. a type of business ownership where you buy the license to use the company's name and sell its products 15. separation of the person from the business 18. when your liabilities are more than your assets, can lead to bankruptcy 21. a type of liquid asset