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Decision Making Tools - Boston Matrix

Unit 7 BTEC

Match the term with its description. Then circle whether it is a new or existing product and whether you think the business should remove or keep it.

1. Cash Cow ___ High market share, high growth. New / Existing. Remove / Keep.
2. Star ___ High market share, low market growth. New / Existing. Remove / Keep.
3. Dog ___ Low market share, low growth. New / Existing. Remove / Keep.
4. Question mark ___ Low market share, high growth. New / Existing. Remove / Keep.

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