1	Multiproduct branding		_____	Marketers use psychographic segmentation when they segment markets according to personality or lifestyle
2	Multi-Branding		_____	Based on where consumers live,Variables such as countries, regions, counties, cities or even neighbourhoods
3	Private Branding		_____	Based on population characteristics, Age, gender, income, education, occupation and so forth
4	Cohort Brand Management		_____	bundling of one company’s multiple brands into one effort aimed at a common consumer group (online marketing)
5	Mixed Branding		_____	company uses one name for all products in a class, (family branding or corporate branding) Sony, Samsung
6	Geographic Segmentation		_____	market products under its own name(s) and that of a reseller
7	Demographic Segmentation		_____	manufactures products but sells under brand name of retailer
8	Psychographic Segmentation		_____	give each product a distinct name, useful when each brand is for different marketing segment
9	Behavioural Segmentation		_____	When marketers use consumers’ behaviour with or toward a product to segment the market