distribution channels | | marketing intermediary who takes title to the goods, stores them in warehouses, and distributes them to retailers, other distributors, and sometimes end consumers |
direct channel | | the management of finished product storage, outbound logistics, marketing and sales, and customer service |
direct selling | | an organization that operates between producers and consumers to help bring the product to market |
marketing intermediary | | seeks to distribute a product through all available retailers in a trade area |
wholesalers | | or palletizing, combining as many packages as possible into each load that moves within or outside a facility |
sales agent | | the management of raw materials, inbound logistics, and warehouse and storage facilities |
vertical integration | | when a firm chooses only a limited number of retailers in a market area to handle its line |
dual distribution | | disagreements among channel members at different levels |
reverse channels | | a third-arty person or company who represents the producer to wholesales and retailers |
horizontal conflict | | the process of combining several unitized loads into a single, well-protected load |
vertical conflict | | carries goods directly from a producer to the ultimate user |
distribution intensity | | when a producer assumes control over functions that were previously handled by an intermediary |
intensive distribution | | a marketing tactic in which a producer establishes direct sales contact with its product's final users |
selective distribution | | the movement of products through two or more channels to reach the firm's target market |
exclusive distribution | | the number or percentage of intermediaries (usually retailers) through which a manufacturer distributes its goods in a particular market |
supply chain | | when a producer sells to only a small numb of retailers or grants exclusive rights to a wholesaler or retailer to sell its products in a specific geographic region |
upstream management | | the individuals and organizations who manage the flow of product from producers to consumers |
downstream management | | channels designed to return goods to their producers |
radio frequency identification (RFID) | | a tiny chip with identification information is placed on an item. That chip can then be read by a radio frequency scanner from a distance, making tracking easier |
enterprise resource planning (ERP) system | | an integrated software package that consolidates data from among the firm's units |
unitizing | | utilizing a combination of transport modes to improve customer service and achieve cost advantages |
containerization | | disagreements among channel members at the same level, such as two or more wholesalers or retailers |
intermodal operations | | the complete sequence of suppliers and activities that contribute to the creation an delivery of goods and services |