commercial market		encompasses everyone involved in any aspect of a company's buying activity
resellers		a business market comprised of retailers and wholesalers
customer-based segmentation		people who actually select a good or service
end-use application		people who actually use a good or service
environmental factors		people who control the information that all buying center members ultimately review
buying center		grouping customers by type or industry
users		individuals and firms that acquire products to support, directly or indirectly, production of other goods and services
influencers		economic, political, regulatory, competitive, and technological consideration
gatekeepers		people who have the formal authority to select a supplier and begin securing the good or service
buyers		segmenting the business market based on the ultimate way in which a buyer uses a product
deciders		people who affect the buying decision by supplying information to guide the evaluation of alternatives, or by establishing buying specifications