1	utility		_____	the use of online social media as a communication channel for marketing messages
2	marketing		_____	broadly defined as communication to a firm's buyers about their products
3	target market		_____	refers to a good, service, or idea
4	marketing mix		_____	the power of a good or service to satisfy the wants of consumers
5	product		_____	Product, price, distribution, and promotion
6	price strategy		_____	the process for creating, communicating, and delivering value to customers
7	distribution		_____	when there are more buyers for fewer products
8	promotion		_____	when there are more products than people willing to buy them
9	seller's market		_____	group of people toward who the firm aims its marketing efforts and ultimately its merchandise
10	buyer's market		_____	marketing messages sent to wireless devices, such as phones and tablets
11	consumer orientation		_____	the method of setting profitable and justifiable prices
12	transaction-based marketing		_____	decision involving modes of transportation, warehousing, inventory control, order processing, and selection of marketing channels
13	relationship marketing		_____	traditional view of marketing as a simple exchange process
14	mobile marketing		_____	refers to the development, growth, and maintenance of long-term, cost-effective relationships with individual customers, suppliers, employees, and other partners for mutual benefit
15	social marketing		_____	where the focus is on satisfying the needs and wants of consumers rather than simply producing and selling products