1	social media		_____	individuals with the capability of affecting the opinions and actions of others
2	social media platforms		_____	the home base for an online community
3	social media marketing (SMM)		_____	developing a conversation with current and potential customers on social media platforms
4	influencers		_____	different forms of online communication through which users can create communities to exchange information, ideas, messages, and other content
5	content marketing		_____	creating and distributing relevant and targeted material to attract and engage an audience, with the goal of driving them to a desired action