Brand Equity		It begins with a careful review of the product and its benefits, the target market, and proposed marketing strategies.
Brand		A name, sing, symbol, design to differentiate
Brand Valuation		The differential effect that knowing the brand name has on customer response to the product or its marketing
Customer Equity		Store Brand
Brand Position		The value of the customer relationships that the brand creates
Brand Name Selection		National Brand
Manufacturer’s Brand		It is the act of designing the company is offering and image in such a way that it occupies a distinctive place in the minds of the target customers
Private Brand		A marketing partnership between at least two different brands of goods or services
Licensed Brand		Estimating the total financial value of a brand
Co-branding		The leasing of a brand name to a company other than the owner of that particular brand