1	Repetition		_____	The deliberate choice of words to make the reader feel emotion.
2	Alliteration		_____	Using words which make wrong and immoral things or ideas seem acceptable or even attractive.
3	Short sentences		_____	Reassuring people that something is very easy to use or do.
4	Metaphor		_____	Giving human characteristics to something which is not human or not even alive.
5	First person		_____	The simple repeating of a word, within a sentence or a poetical line, with no particular placement of the words, in order to secure emphasis.
6	Emotive language		_____	Using informal words, often to create a friendly, welcoming atmosphere.
7	Personification		_____	The repetition of the same sounds or of the same kinds of sounds at the beginning of words or in stressed syllables of a phrase.
8	Juxtaposition		_____	Punchy, quick and dynamic short sentences that are good for describing dramatic events or action.
9	Colloquial language		_____	Placing contrasting words, ideas or images together for effect.
10	Normalisation		_____	Writing from the "I" point of view.
11	Simplification		_____	Questions that do not need an answer; often the questioner answers the question him- or herself.
12	Rhetorical question		_____	A word or phrase that is used to make a comparison between two people, things, animals, or places.