Lead Time		A specific combination of promotional methods used for one product or a family of products.
Cycle Time		A brand's power derived from the goodwill and name recognition that it has earned over time.
JIT		Tendency of consumers of a material or product in short supply to buy more than they need in the immediate future.
Quality Systems		Equity capital raised through sale of shares.
Lean Production		Something valuable that an entity owns, benefits from, or has use of, in generating income.
Six Sigma		A range of associated products that yields larger sales revenue when marketed together than if they were marketed individually or in isolation from others.
SPC		The first sale of stock by a company to the public.
Logistics		Inventory replenishment arrangement whereby the supplier either monitors the customer's inventory with own employees or receives stock information from the customer. The vendor then refills the stock automatically, without the customer initiating purchase orders.
Vendor Managed Inventory		Value added to a good or service by passage of time, or by virtue of it being available at the time it was desired or required.
Forecasting		The difference between the present value of the future cash flows from an investment and the amount of investment.
Bull-whip Effect		Sum to which today's investment will grow by a specific future date, when compounded at a given interest rate.
Sourcing		Hypertext Markup Language, a standardized system for tagging text files to achieve font, color, graphic, and hyperlink effects on World Wide Web pages.
ROI		Accounting reports compiled necessary for the fair evaluation of operations of an entity i.e. the balance sheet, income statement, and the cash-flow statement
Time Value		Rate at which electronic signals can travel through a medium, such as a wire, cable, or channel. Bandwidth may be thought of as the width of the 'pipe' through which data travels: greater the width, larger the amount of data that can flow through it.
NPV		Return on investment. The earning power of assets measured as the ratio of the net income to the average capital employed in a company or project.
PV		Computer security: Hardware/software device that acts like a filter or gatekeeper to stop unauthorized users from accessing a firm's internal or sensitive data or applications
FV		A range of associated products that yields larger sales revenue when marketed together than if they were marketed individually or in isolation from others.
Stocks		Process of expressing quantified resource requirements into time-phased goals and milestones.
Budgeting		Four major controllable factors of any marketing mix: product, pricing, placement, and promotion.
EBITDA		Unpaid bills. Accounts that are owed to suppliers as distinguished from accrued interest, rent, salaries, taxes, and other such accounts
SEC		Demand driven inventory system in which materials, parts, sub-assemblies, and support items are delivered just when needed and neither sooner nor later. Its objective is to eliminate product inventories from the supply chain.
Initial Public Offering		Involves never ending efforts to eliminate or reduce waste in design, manufacturing, distribution, and customer service processes.
Venture Captial		an ownership interest in a corporation in the form of common stock or preferred stock, total assets minus total liabilities
Interest Rate		The period required to complete one cycle of an operation; or to complete a function, job, or task from start to finish.
Dow Jones Industrial Average		A programming language developed by SUN Microsystems with its syntax mostly derived from C+ and C++.
Computer Network		Internal or private network of an organization based on internet technology and accessed over the internet.
Relational Database		Start up or growth equity capital or loan capital provided by private investors or specialized financial institutions.
Internet		Choosing a market niche for a product, taking into consideration price, promotion, distribution, packaging, competition, marketplace needs, etc.
Intranet		Activities aimed at finding a product’s optimum price, typically including overall marketing objectives, consumer demand, product attributes, competitors' pricing, and market and economic trends.
HTML		Application of statistical methods and procedures to analyze the inherent variability of a process or its outputs to achieve and maintain a state of statistical control, and to improve the process capability.
JAVA		A marketing technique that targets a group of customers with specific characteristics.
Enterprise Resource Planning		The design, development, testing and maintenance of Web applications. Actively promotes successful development of high-quality, universally usable web-based systems and applications.
Customer Relationship Management		The process of finding suppliers of goods or services.
Bandwidth		A periodic cost that varies in step with the output or the sales revenue of a company.
Wifi		Predicting or estimating a future event or trend.
Firewall		An approach to achieving the objectives of a marketing campaign, through a well-coordinated use of different promotional methods that are intended to reinforce each other.
Web Engineering		A particular market segment at which a marketing campaign is focused.
Four P's of Marketing		Computer database in which all data is stored in Relations which are tables with rows and columns.
Target Market		Aggregate of the organizational activities, incentives, plans, policies, procedures, processes, resource, responsibilities, and the infrastructure required in formulating and implementing a total quality management (TQM) approach.
Product Mix		The annualized cost of credit or debt-capital computed as the percentage ratio of interest to the principal.
Promotion Mix		An approximate measure of a company's operating cash flow based on data from the company's income statement. Calculated by looking at earnings before the deduction of interest expenses, taxes, depreciation, and amortization.
Segmentation		A group of interconnected computers and peripherals that is capable of sharing software and hardware resources between many users.
Positioning		Certified Public Accountant. An individual who has passed the uniform examination administered by the American Institute of Certified Public Accountants, and who has received state certification to practice accounting.
Integrated Marketing Communication		Planning , execution and control of the procurement, movement, and stationing of personnel, material, and other resources to achieve the objectives of a campaign, plan, project, or strategy.
Pricing Strategies		Estimated current value of a future amount to be received or paid out, discounted at an appropriate rate, usually at the cost of capital rate.
Brand Equity		Price weighted average of 30 actively traded shares of the blue chip US industrial corporations listed on the New York Stock Exchange.
Brand		A periodic cost that remains more or less unchanged irrespective of the output level or sales revenue, such as depreciation, insurance, interest, rent, salaries, and wages
Accounting Equation		An effort to improve the quality of products or services produced by the business through the removal of defects and errors. Also, defined as one in which 99.99966% of products created are expected to be statistically free from defects.
Financial Statements		Number of minutes, hours, or days that must be allowed for the completion of an operation or process, or must elapse before a desired action takes place.
Asset		Accounts and wages payable, accrued rent and taxes, trade debt, and short and long-term loans.
Liability		The relationship between income, expenses, and the ownership of the company; Assets = Liabilities + Owners Equity
Accounts Payable		A means of connecting a computer to any other computer anywhere in the world via dedicated routers and servers.
Accounts Receivable		A wireless local area network, a local area network that uses high frequency radio signals to transmit and receive data over distances of a few hundred feet.
Fixed Costs		Accounting oriented, relational database based, multi-module but integrated, software system for identifying and planning the resource needs of an enterprise, provides one user-interface for the entire organization to manage product planning, materials and parts purchasing, inventory control, distribution and logistics, production scheduling, capacity utilization, order tracking, as well as planning for finance and human resources.
Variable Costs		A computerized system for identifying, targeting, acquiring, and retaining the best mix of customers.
CPA		Sales made but not paid-for by the customer.
Equity		The primary federal regulatory agency for the securities industry, whose responsibility is to promote full disclosure and to protect investors against fraudulent and manipulative practices in the securities markets.