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Across 3. The _____ of words, phrases and ideas can be used to reinforce an argument 5. when one thing is compared to another 6. Sometimes writers will use the opinion of ______ 7. The repetition of words starting with the same to create emphasis 9. using the words ‘we’ or ‘us’ – is often used to get a reader onside 11. is a figure of speech that indirectly references something 13. Writers often exaggerate or overstate something to help persuade readers 14. Writers will often use ______ – which might take the form of facts 17. A _____al, well-structured argument can be very persuasive 20. Writers will often use everyday language to make themselves seem down-to-earth 21. A mocking tone

Down 1. All words have _______ or associations 2. A question where the answer is obvious 4. Words that provoke an emotional reaction from the audience 7. Short, personal stories that help to illustrate a point 8. A play on words often relying on homophones, homonyms or rhymes 9. Describing something vividly can persuade readers 10. refers to highly specialised words or phrases often associated with particular areas of study or research 12. when one thing is described as another 15. Writers often appeal to different emotions 16. An overused expression 18. draws a comparison between two things to illustrate a point 19. The of an article or speech refers to its overall feeling