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Across 4. The idea that a business should strive to satisfy consumer wants and needs while achieving company goals. (2 Words) 7. determining client needs and wants and responding through planned, personalized communication that influences purchase decisions and enhances future business opportunities. 8. communicate information about goods, services, images, and or ideas to achieve a desired outcome. 11. Analyzing information, Setting goals, Making decisions to accomplish the goals 14. Maintain your firm’s purpose while you apply the marketing concept. (2 Words) 15. Requires franchisee to sell products or service in a specific format 16. A business strategy in which growth is obtained by increasing the number of stores in which customers can buy a company's products and services. 19. Identifies some investors who cannot lose more than the amount of their investment (3 Words) 20. Responsible for the routine work of a group of employees (3 Words) 25. Responsible for the direction and the success of the business (controlling) (2 Words) 28. Finding out what customers want and producing those products the way they want them (2 Words) 31. Provides limited liability protection for owners (3 Words) 32. The goods and service combination the business offers to the market, including variety of product mix, features, designs, packaging, sizes, services, warranties and return policies. 33. a partner plays an active role and has unlimited liability (every partnership must have at least one general partner). (2 Words) 36. the company purchasing the right to run the business 37. the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational objectives. 38. treats partners as individuals by taxing them once (3 Words) 39. dentifying, selecting, monitoring, and evaluating sales channels. (2 Words)

Down 1. the company that owns the product 2. Identifying the work & resources needed to achieve the goals of the business that have been set in the planning stage. 3. A business owned and run by one person (2 Words) 5. An organization owned by one or more shareholders and managed by a board of directors. 6. A group of people who join to do some activity that benefits the public (2 Words) 9. Determined by purchase of stock 10. Two individual businesses that combine to form one organization 12. gathering, accessing, synthesizing, evaluating, and disseminating information to aid in business decisions. (2 Words) 13. A form of business growth in which a corporation acquires many smaller companies 17. how much customers are willing to pay. 18. obtaining, developing, maintaining, and improving a product or service mix in response to market opportunities. (2 Words) 21. Management is the process of accomplishing the goals of an organization through the effective use of people and other resources. 22. Make/price the product better than the competition’s model. (2 Words) 23. Allows franchisee to sell specific products. This format is usually formed by automobile, appliance, and petroleum product (2 Words) 24. The controlling function is used to determine whether a business is accomplishing its goals that were set in the planning stage. 26. Deciding how to get goods into customers hands. 27. Permission to operate a business to sell products and services in a set way 29. A business owned and controlled by two or more people who have entered a written agreement 30. The implementing function involves directing and leading people in order to accomplish the goals set out in the planning stage. 34. The effort to inform, persuade, or remind potential customers about a business’s products or services. 35. Pricing decisions dictate how much to charge for goods and service in order to make a profit and are based on costs and on what competitors charge for the same product or service