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Across 1. opinion that one has of something or someone 3. plan or scheme 7. one who sells products directly to retailers 8. opposite of demand 11. to do with populations 12. a fee for enabling a sale 13. noticing or watching something 14. a section

Down 2. can be bought because one has enough money, can be afforded 4. someone who answers or responds 5. able to be changed 6. one who sells products directly to the public 9. whether something can be done 10. cannot be identified