The Marketing Mix

Using the clues (definitions), insert the 7 Ps of the Marketing Mix into the crossword.

	1



			2


		3





4

Across

1. The system involved in ensuring that an efficient service is provided to customers (7)

3. Where/how the product is distributed to the customer (5)

4. How the customer is found and persuaded to buy (9)

Down

1. The nature and appeal of the physical evidence a customer will observe during a transaction, such as the company brochure, delivery lorries and staff uniforms. (8, 11)

2. The sum of money paid by the customer for the product or service (5)

3. The good or service that the customer buys (7)

4. Anyone who represents the firm and comes into contact with the firm's customers (6)

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