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Across 4. federal agency that provides services to small businesses and new entrepreneurs 6. process used to determine the initial feasibility of an idea 10. something that promotes or enhances the value of the product or service to the customer 11. you will sell it to a wholesaler 13. offers technical support and general assistance to entrepreneurs in a specific industry 14. a brief explanation of the key points contained in a business plan 15. a clear and concise description of an opportunity 16. distribution channel through which your product or service flows from the producer to the customer 17. act of creating a business or businesses while building and scaling it to generate a profit. 18. a group of businesses with a common interest 19. a working model of a new product 20. a document that presents a complete and detailed picture of the new business and strategy to launch that business

Down 1. a tool for organizing important information about the competition 2. expresses the specific aspirations of a company, the major goal for which it will strive 3. the means by which you deliver the product or service 5. is a distinctive aspect, quality, or characteristic of a product or service 7. direct shipping to the customer 8. establishes the scope and purpose of a company and reflects its values and beliefs 9. most likely to buy your product or service Beneficiaries 12. describes how you intend to create and capture value with your business concept