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Across 5. A term coined by Geoffrey A. Moore in his seminal work on marketing for technology startups. 6. Taking ownership of another business. Frequently used in conjunction with the word merger, as in mergers and acquisitions or M&As. 8. The activity of attracting public attention to a product or business, as by paid announcements in the print, broadcast, or electronic media. Not to be confused with marketing or public relations. 9. The creative process of generating, developing, and communicating new ideas. 10. Legal term; financial condition in which a person or company is unable to meet its near term financial obligations. 12. A legal entity created by two or more businesses joining together to conduct a specific business enterprise with both parties sharing profits and losses. 14. A set of favourable circumstances that creates a need for a new product, service, or business. 15. An attributes of a commodity 16. finance/accounting term; an economic obligation of an organization to another organization or individual, or claims against the assets of an organization by outsiders. 21. The inquiry process of obtaining sufficient and accurate disclosure of all material documents and other information which may influence the outcome of the transaction. 22. A company or organization in the first stage of its operations. 24. A program designed to support the successful development of entrepreneurial companies 25. A property right granted to an inventor. 26. Someone who establishes an organisation. 27. An individual serving on a company’s board.

Down 1. The rate at which a new company uses its venture capital to finance overhead before generating positive cash flow from operations. 2. Entrepreneurism is fundamentally about taking a calculated ___ with your time, talents and capital. 3. An inside entrepreneur, or an entrepreneur within a large firm. 4. High net worth individuals who invest a proportion of their assets in high-risk, high-return entrepreneurial ventures. 5. Finance/accounting term; money. 7. A privately-held company’s plan to achieve liquidity or a financial exit for its shareholders. 11. A form of protection for published and unpublished literary, scientific and artistic works that have been fixed in a tangible or material form. 13. Finding and developing opportunities to create value 17. Developing business contacts to form business relationships. 18. A structured course correction designed to test a new fundamental hypothesis about the product, strategy, and engine of growth. 19. An individual running his or her own business 20. A formal meeting of a company’s board of directors, typically scheduled periodically at a frequency ranging from quarterly to monthly. 22. The exchange of a product or service for money. 23. A group of firms producing a similar product or service.