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Across 3. Narrowing or decending number of product lines carried 5. All about perception, actions marketers take to create a certain image of a product in the minds of the customers 8. Extensive variety within a product line 9. Number of items offered within each product line 10. Limited variety within a product line 11. Specific model, brand, or size of a product within a line 13. Adding a higher-priced product to a line to attract a higher-income market and improve the sales of existing lower-priced products 15. All the types of products a company makes or sells

Down 1. Limited product lines carried, typically very specialized 2. Assoiciated with a narrow product mix 4. Adding a lower-priced item to a line of prestige products to encourage purchases from people who cannot afford the higher-priced product, but want the status 6. Improvment of an established product 7. Group of closley related products manufactered by a business 9. Number of different product lines 12. Increasing number of product lines carried 14. Many different product lines carried