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Across 2. Market offering to create superior customer value 3. Market offering in the minds of the target customers 4. Managing profitable customer relationship 5. Select the segment or segments to enter 7. Local or individual marketing 9. Divide the total market into smaller segments 10. Dividing the market into groups when buyers get the idea to buy or depends on their mood to buy 11. Divides buyers into groups based on their knowledge, attitude, usage, or response to a product 12. Concentrated marketing

Down 1. Mass marketing 2. Segmented marketing 3. Divides buyer into different groups based on social class, lifestyle, or personality characteristics 6. Dividing the market into age, gender, family size, income, occupation, and education 8. Dividing a market into different nations, states, regions, countries, and cities