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TOURISM SALES MANAGEMENT

AYESHA DESAI

Glossary of Key Terms used in Tourism Sales Management

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Across
1.an attempt to persuade a customer to buy additional or a more expensive item from the same product or service line
3.a standard or point of reference against which things are compared or measured
8.the periods during the year where travellers are willing or able to travel e.g. peak,shoulder and valley periods
10.a belief that people can be more efficient by doing more than one thing at a time
13.expressions or feelings of disagreement or disapproval
15.a special strategic partnership wher companies co-operate with one another in some areas and compete with one another in other areas
16.a period known as in-season
17.behaviours and willingness to do something well
19.a person who buys an item from a shop or a business
21.a plan of action designed to achieve a long term goal or an overall aim
22.a system of interrelated activities formulated to plan, price, promote and make available services or products to potential customers or guests in a particular market segment
Down
2.application of knowledge to do things
4.citizens from another country that stay in a host country for work reasons
5.direct efforts to sell a product or service through personal contact, telecommunication, advertising or other promotion
6.a prediction or estimate of a a future event or of a future trend
7.monies paid for work or service
9.the willingness of people to give up something(mostly money) to receive goods or services
11.a process by which businesses develop international influences or start to do business in multiple international locations
12.a mapping technique that shows social interaction(such as communication flows) in a group of people
14.Meetings, Incentives, Conferences and Events
15.selling of a different product or service
18.a period when demand for a property or tour product is at its lowest, also known as off season, reduced rates or special offers are used
19.a person or organisation that uses someone else's professional services
20.price charged for a productor service

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